ProBlogging is the art of writing professional blogs to a wide web audience for profit. Thanks largely to innovations in the online advertising business, professionally written blogs can now earn significant income if implemented correctly.

This presentation will focus on the evolution of Dr. Evans's own ProBlog, MobileMentalism.com, which, over the past two years, has gained a readership of over 160,000 unique visitors per month, and which generates an extremely healthy profit. The presentation will discuss the various components of ProBlogging, showing how it is a fascinating blend of art and science, craft and technology, and will give an insight into the underlying dynamics of the Web that makes ProBlogging both possible and successful.

Finally, the presentation will give some tips on the keys to ProBlogging success, and through detailed analysis of server logs and other Web metrics, will show just how much the majority of Web sites now depend upon Google.